Duncan Hayes: A Business Coach that gets to the Heart of Your Success
Mission
My mission is to help brands, teams, and leaders couple Sales & Marketing success with meaningful purpose, enabling targets to be hit, best lives to be lived, and real-world impact to be made.
My work is rooted in behavioural psychology and correlates business goals to personal and collective wellbeing, giving you the clarity, confidence, and focus to get ahead.

Duncan Hayes
Business Coach, Strategist, Facilitator, Speaker.
Compassionate | Fun | Visionary | Analytical | Purpose-led
Lives: Gloucestershire, UK
Speaking and Online Coaching: UK, Europe, Worldwide
In Person: Bristol, Cardiff, Gloucester, Birmingham, London
During 22 years in business, Duncan has led startups and worked with some of the UK’s leading brands, devising Marketing and ESG Strategy, grounded in insight and impact.
Duncan has one daughter (aged 17), recently moved back to the Forest of Dean (Gloucestershire, UK), and has embraced many adventures along the way, including a 4,000 mile solo bike ride through Myanmar and China. Duncan holds 1st Class Hons in Business Systems, a PGDip from the Chartered Institute of Marketing, and recently graduated with Distinction in PGDip Sustainability and Behaviour Change.
“We loved Duncan’s talk on Behaviour Change, which was full of passion and packed with fresh, relevant, and actionable insight.”
JACKIE DALE, GREEN DRINKS

Business Coaching Gloucestershire, London, UK, Europe, and Worldwide
Duncan lives in Gloucestershire (UK), and runs online business coaching sessions with clients worldwide. His work as a Keynote Speaker, Workshop Facilitator, and Strategy Director takes him throughout England, Scotland, Wales, Northern Ireland, and the EU.
In-person business coaching sessions are available in Birmingham, Bristol, Bath, Oxford, Hereford, Newport, Cardiff, Gloucester, Cheltenham, Stroud, and surrounding areas.
Book a free 30-min Chemisty session
Discuss your business coaching, marketing strategy, or mentorship goals and receive clear recommendations with no obligation.
“Work is most rewarding when our values shape our purpose, and our purpose shapes our actions”
I’m a firm believer that our ability to acknowledge and stay true to our personal values, at home and at work, is central to our happiness, success, and overall wellbeing.
My holistic approach to marketing strategy, business coaching, mentorship seeks to bring your values and purpose to life, supporting your personal, team, and organisational goals. I’m here to help you overcome obstacles and get ahead in business with greater purpose, motivation, and satisfaction.
The Values I Live By:

Early Years
Raised on a smallholding in the beautiful Forest of Dean, Gloucestershire, UK, Duncan Hayes was born into a world of entrepreneurship. His father ran a business developing healthcare software, which inspired him to explore his own ventures from the tender age of 14.
The Three Degrees
Duncan holds a 1st Class Hons in Business Systems, a PGDip in Marketing (Chartered Institute of Marketing), and recently achieved Distinction in PGDip Sustainability & Behaviour Change from the Centre for Alternative Technology. Duncan loves to learn and has plenty of book recommendations to share.
Work Experience
Duncan’s professional experience spans 22 years, developing Marketing Insight and Strategy for some of the UK’s best-known brands, from Sainsbury’s and Cadbury to BT, Konica, and Hitachi.
After 7 years in Retail and Fast Moving Consumer Goods, Duncan launched his own e-commerce businesses, before helping sell another for 8 digits. He has since worked for 10 years as a Marketing Strategy Director, with expertise in CRM, Comms Planning, Digital Marketing, and behavioural psychology.
Adventures
- Cycled 4,000 miles across Asia, from Myanmar, through Thailand, Laos, and China
- Many other long-distance cycle-touring adventures
- Ran an Ultramarathon (50km) and somewhat foolishly aspires to do it again
- Single-handedly re-built and extended a crumbling Victorian house in Bristol
- Conceived and operated a number of start-ups, including in 4 years in eCommerce
Personal Life
Duncan has one daughter, aged 17, and lives in the Forest of Dean, where he grew up, before living in Cardiff, Bristol, London, and the Lake District, via many travels along the way. Duncan plays the guitar, loves reading and writing, and enjoys live music of all (most!) genres. He’s at his happiest when being creative, enjoying time with family and friends, or when immersed in nature. He cares passionately about people, and about the world in which we live.
The latest chapter
In 2018, Duncan reconnected with his core values and purpose. He loves nothing more than helping others and hopes his overwhelming positivity can bring light to your current challenges and opportunities.
Duncan has volunteered as a member of the Forest of Dean Climate Action Partnership and helped form the fantastic Yorkley Village Garden.